It’s no secret that if you want to get more bookings on Airbnb, you need to boost your visibility. The ranking of your listing in Airbnb’s search results is a crucial deciding factor for most potential guests. The number of bookings your listing scores is directly proportional to where you rank in the search results. It’s as simple as that.
But is it possible to boost your rankings on Airbnb’s search results page? Well, if you follow certain strategies and optimize your listing, you can earn a high ranking.
If you are tired of your listing getting buried in the search results and getting no views, let us help you. Let’s discuss some proven strategies and tips that will increase the visibility of your listing so you can score more bookings.
Understanding the algorithm to increase views on Airbnb
Before you can optimize your listing, you must understand the brain behind Airbnb’s search- its algorithm. It is the algorithm that decides how your potential guests will see your listing and how high it ranks. The higher you rank on the list, the more eyeballs your listing gets, increasing your chances of scoring a booking.
Well, what exactly does the Airbnb algorithm seek? Let’s break it down. The first thing is your booking rate. When people book a property often after looking at the listing, the algorithm considers it an indication that the listing is interesting and appropriate. This positive signal is beneficial to your rank in search engine results. In other words, the more bookings your Airbnb listing gets, the higher it will be placed.
The next factor is the guest reviews. The algorithm places a lot of stock in customer reviews. If you have a lot of positive reviews, the algorithm assumes that your listing is worth putting at a higher spot. Good reviews prove that other people have stayed at your place, had a good time, and were comfortable with how you hosted them. The more positive the reviews that you have, the more credible and appealing your listing looks, placing you at a better ranking.
Another important aspect that the algorithm looks at is the quality of your customer service. It will look into the speed of your replies to inquiries and booking requests. If you or your employees respond quickly to the guests, the system sees it as a huge plus.
Fast responses have a dual benefit- they will help you rank higher and instill trust in your potential guests.
Optimize your listing to get more Airbnb bookings
Now that you understand what the Airbnb algorithm wants, it’s time to see how to optimize your listing. Your goal is to create a listing that is informative, attractive, and genuine. Creating an enticing listing can be a challenge, especially as you are limited in space and the type of content you can use.
Creating an attractive Airbnb listing description
An attractive and detailed listing description is vital for capturing the interest of potential guests. Use descriptive language to highlight your property’s unique features and amenities. Be honest and clear to set accurate expectations. Make sure you follow good SEO practices when creating the listings.
Here are a few tips that might help:
- Use engaging and vivid language to describe your space.
- Highlight unique selling points and nearby attractions.
- Ensure your description is easy to read with bullet points and short paragraphs.
High-quality photos make a great first impression
The first thing that any potential guest will see in your listing is the photos. If you have high-quality pictures that look professional, the guest will be more likely to interact with your Airbnb listing, which is a huge plus for the algorithm. Make sure that the photos you pick cover all parts of your property.
Here are some tips to make your Airbnb listing photos irresistible to potential guests:
- Use as much natural light as possible and shoot during the day. Photos taken in artificial lighting look dull and less appealing.
- Show multiple angles of each room of your property.
- If you have unique features and amenities like a swimming pool or a movie room, don’t forget to include their photos.
Pricing strategies to boost your views
Now that your listing is done, let’s talk about the pricing. Let’s face it: everyone is looking for a great deal, and the Airbnb market can feel saturated. So it is crucial to get the pricing right. Here are a few tips to get you going:
Find the sweet spot with competitive pricing
You want your prices to be as competitive as possible. You won’t believe how vital pricing is for a vast majority of guests looking for Airbnb accommodations. The best way to set your price is to research similar listings in your area. Know who your competitors are and see if you can undercut their prices.
Use the dynamic pricing tools to find the best pricing. These tools will help you change your prices depending on the demand and the season.
Special discounts and offers
Promising guests with a discount for booking in advance or for booking for a longer term can help them decide to go for your listing. Airbnb promotional tools enable you to set up individual deals and promotions to increase the number of bookings.
Leverage Airbnb’s features
Airbnb has several tools you can use to finetune your listing. Some of these incredibly helpful tools include:
Instant Book
Instant Book enables guests to book your property without having to wait for approval from the host, making it easier for guests to book. Instant Book also helps to give the listing a better ranking and increases its visibility.
Airbnb host status
Superhost status can help increase the visibility of your listing. Superhosts have high ratings, experience in hosting, and are very friendly. The criteria for Superhost status include maintaining a high response rate, receiving positive reviews, and completing bookings without cancellations.
There are several advantages of being a superhost:
- Higher search ranking
- Increased trust and credibility
- Access to exclusive benefits and rewards
Tips to appear in more Airbnb search results
Here are some actionable tips to improve your Airbnb views:
Applying keywords in your listing
It helps when you incorporate some of the search terms in the title of your listing and the description. Think of the terms that people interested in a similar property to yours might use in a search and use them in your listing naturally and organically.
Promoting your listing outside of Airbnb
Social media is your best friend if you want to promote your Airbnb listing. It increases your visibility and attracts more bookings. Share your listing on Facebook, Instagram, and most importantly, travel forums. Also, consider collaborating with local businesses for cross-promotion to reach a broader audience.
To conclude
Improving the visibility of your Airbnb listing is a constant work in progress. You must optimize your listing, post amazing pictures, and market outside the platform. Stay proactive, keep improving, and watch your listing rise to the top of search results.
We hope that with this information you can rank high on Airbnb search and attract more guests. Happy hosting!
